ARES Sportswear’s online store feature provides a lot of tangible benefits for the spiritwear sales of schools and other youth sports organizations!
Our clientele’s online stores have been wildly popular in recent years, and we’ve now upped our game even further to make the entire store customization process as seamless as possible for your school or team’s spiritwear sales!
Our online stores are websites developed by the ARES Sportswear team that are uniquely curated for you with some of our most popular apparel and spiritwear items. Your store is always readily available 24/7 so your athletes, parents and professional colleagues can shop at their own convenience.
What’s also great about our online stores is that the ARES team will be there with you through every step of the designing, customization and management processes. We want you to sit back and relax knowing that your online store is being managed with the utmost degree of professionalism and style, which is why we’ll collect all the payments and apparel sizing for you and then ship the apparel items directly to your shoppers so you don’t have to worry about passing items out.
Below we’re going over three of the many similarities amongst our most successful online stores so you can know about some common trends that have lead to successful spiritwear platforms!
1. Making Your Online Store Simplified And Easy To Navigate Through
Although you’ll always have unlimited options when it comes to how many custom apparel products you’ll have available within your online store, there is some wisdom to the less is more saying specifically for online stores.
If your online spiritwear store sporadically focuses on a few important apparel choices and hones in on them well, then you can always reap the rewards of focused marketing and an easy-to-use site navigation. You can always put up many different online stores throughout the year, or continuously update your store for seasonal changes; which will help you better ensure that you’re always efficiently bringing your online customers to the apparel items that are most relevant to them.
We’ve also noticed over the years that the most popular custom apparel products just so happen to be more oriented around the fundamental items within the industry. Some of the fan favorites we’ve seen year after year include products like:
- Gildan Adult Cotton T-Shirts
- Facial coverings and custom masks
- Warm-up jackets and the Under Armour Hustle Hoodie
- Performance long sleeve shirts
- The Under Armour Locker 2.0 Tee
- Baseball caps and other types of custom headwear
The National Center For Biotechnology Information (NCBI) conducted an online shopping study oriented around the attention span of online shoppers, and it concluded that factors like time pressures and conveniences play a major role in E-commerce consumer behavior. So it goes to show that making your online store as convenient and as easy as possible to navigate through will always help when it comes to increasing your conversion rates and bolstering your overall fundraising efforts!
2. Figuring Out Your Perfect Designs
A really important tip that we think every school, sports team and business organization should keep in mind is taking a step back and thinking of some creative ways to re-develop your logo and branding again in a way that people simply haven’t already seen yet.
Sometimes making slight differentiations within your spiritwear campaign on a routine basis can go a really long way in terms of keeping people on their toes and wanting the next big design to drop! This doesn’t necessarily mean you should be switching up your tried and true logo that you’ve had for a long time, and sometimes all schools and other organizations need to do is implement things like a new catchphrase or design that helps your spiritwear stand out each season.
We’ve truly seen it all when it comes to how schools get creative with their spiritwear options, and this is a really fun way to keep your entire community engaged and ready to show some support on and off the field! One common creative strategy for schools that’s been successful in recent years is finding fun ways to use the school’s mascot within spiritwear products.
But one of the biggest pieces of advice we can give when it comes to developing an online store is to make sure you know what your goals are upfront. Are you looking to develop trendy apparel items that distinguishes each year and season, or maybe more timeless apparel choices that will always be in style for everyone?
Your online store should have a little bit for everyone’s style through the design options you provide, and this is mainly because widening your store’s outreach from a more personable perspective will provide you with a continuously growing fundraising target audience that will be excited with every new custom apparel development that you launch each season!
3. Advertising Prior To Launches And Releases
Every online store should be heavily advertised in terms of upcoming launches and releases, and this is primarily because the key to building a successful store directly coincides with developing anticipation.
This means you should be doing whatever it takes to get the word out about your online store’s initial launch, and then keep tweaking these advertising strategies to figure out what works best as you release new products and update the store each season.
This includes advertising via things like social media accounts, email newsletters, school announcements and really so many other opportunities. Getting the word out about your online store, and maintaining overall interest in it, can be the biggest factor in terms of how successful your online store’s long-term fundraising becomes!
Reach Out To The Specialists At ARES Sportswear To Learn More About Our Online Spiritwear Store Options!
ARES Sportswear has helped countless schools and businesses when it comes to developing successful online apparel stores, and we can help you fulfill your fundraising goals and build team spirit through high-quality custom apparel campaigns as well!
So always feel free to reach out to us online or call us at 800-439-8614 today to get in touch with our experts who can help you through each step of the customization and marketing process for your online store!
