Next school year is approaching quickly, so here are some tips to raise more through your team store this fall!
All of us at ARES Sportswear are excited to offer team stores for our many different clients, because we understand how this online platform makes everything easier for coaches, school administrators and business leaders undergoing custom apparel campaigns.
The 2021-22 school year is just around the corner, so it makes sense for you to be interested in establishing a team store now so you’ll be ready to raise funds and build team spirit throughout your community in the coming months ahead. What’s great about working through us for your online team store is that everything is completely customized and we’ll help you through the setup process.
You’ll gain the support of expert website designers, custom apparel design specialists, online store managers and much more at no additional cost. When you have a high-quality online platform that makes browsing and payments easy for your athletes and parents, all of the worries about bulk orders, extra inventory, shipping and collecting payments become a thing of the past!
We want to make you and your custom apparel needs easier than ever before, so what we’ve done is gather up a large collection of data and decipher what has helped our most successful team stores in the past. What we’ve found out is that there are three common trends that are consistent amongst successful team stores, and we know that you’ll be able to make the most out of your team store this fall when you adopt the following three tips!
1. Continually Changing (And Limiting) Your Product Mix
You’re inevitably going to have an endless amount of options for your team store through ARES’ vast selection of high-quality apparel items, but what we’ve come to realize is that sometimes less is more for the overall success of team stores.
Each team store should always focus on a handful of necessary items that each athlete will need, and you should also mix in a few extra items for parents and spirit wear as well. Just remember that there are no limitations in terms of what you can put into your team stores throughout the course of a school year, so you can always be changing things up as the weather develops each season.
But when you hone in on some key items that you know will sell well, the odds are that they’ll give you that boost of funds that you’re looking for!
The most consistent apparel products that tend to sell the best are usually the basics, so consider some of the following this fall for your team store:
- Gildan DryBlend 50/50 Cotton/Poly T-Shirt, $6.99 ea.*
- Under Armour Locker 2.0 Tee, $18.99 ea.*
- ARES Warm-Up Jacket & Warm-Up Pants, $16.99 ea.*
- ARES Sportie Hoodie, $17.99 ea.*
- Under Armour Locker ¼ Zip, $29.99 ea.*
- And much more!
2. Deciding On The Right Design
Before you decide to go ahead and utilize the same team store design as you did last school year, start thinking about new ways that you can get creative and make people more excited about their online apparel shopping. One way you can boost spirits for your team store shoppers is to implement a new design template that gets them excited about the upcoming season!
Does your school have a famous slogan or cheer that fans say on game day? Maybe you should pair this up with your team logo and provide something new and exciting that your athletes and parents aren’t expecting. We’ve really seen it all when it comes to how people get creative with their team store, and our web design experts will be there for you through every step of the process as we ensure a unique customization for your school.
Whatever direction you choose to go with for your team store design, just be sure that you’re keeping your goals upfront as your top priorities. Do you want a store that’s timeless and will last for many years to come? Do you want something trendy that you can change as each season progresses? Or do you want something a little bit more minimalist that you’re certain will attract the masses?
We’re here to help ensure that your team store looks and functions perfectly for your unique needs this fall!
3. Be Sure To Advertise Your Team Store Before Any Launches Or Developments
All of the most successful team stores we’ve supported have gone above and beyond in terms of advertising and simply getting the word out to athletes and parents prior to any launches or changes.
The beginning of August just so happens to be one of the best times to get your school community psyched for the upcoming school year and football season, so you shouldn’t make your team store a secret as everyone is doing back-to-school shopping and prepping for another big year on campus.
One factor that all successful team stores do very well is anticipation, and you can build anticipation within your community through email newsletters and social media blasts that showcase new products and what everyone can expect from your team store.
So do whatever you need to do to get the word out, and you’ll be surprised by just how much of an impact this will have on your team store’s fundraising efforts this school year!
Contact The Custom Apparel Experts At ARES Sportswear For More Information About Setting Up Your Team Store This Fall!
ARES Sportswear has been the go-to source for countless schools, club sports organizations and businesses when it comes to high-quality team stores. We’ll always be more than happy to answer your questions and put you on the right track towards a successful store that drives tangible fundraising results.
Contact us online to learn more about how we can get you started with one of our many different team store options today!
